Successful communication creates strong positive associations with a brand:
it creates trust, the fundamental prerequisite for a positive relationship between people and companies.
Corporate design only works if everyone concerned abides by it. Corporate design defines the unique and uniform visual identity of a company. It is the outward, visible expression of a company‘s ‘personality’ and should accurately reflect its philosophy, culture and values.
A consistent Corporate identity enables stakeholders of all kinds:
- employees
- customers
- investors society
- and more
to associate with the company in a positive, desirable way. This ASMPT Corporate Identity Brandstage provides clear, efficient guidance to align and deepen ASMPT Brand recognition. It describes the design principles that must guide ASMPT‘s Corporate identity communication efforts, especially our visual identity and expression.
It must be emphasised that the corporate design guidance on this ASMPT Brandstage must be applied for all ASMPT related communication across the world.